28 November, 2002: ``There's something about Google''

[ Home page | Web log ]

Yesterday I went to a talk by a chap called Nick Craswell, from CSIRO (the Commonwealth Scientific and Industrial Research Organisaton, sometimes `backronymed' as `Counting Sheep In Remote Outback'), titled ``There's something about Google: Query-independent evidence in web search.'' Craswell had, apparently, given the talk at Google a short while before, though it wasn't quite clear how it was received.

Query-independent evidence, obviously enough, just means measures which are calculated over documents rather than over queries. On the web, query-independent evidence often takes the form of metrics calculated on the graph of links between pages; well-known examples are Google's PageRank and Kleinberg's HITS. The information-retrieval (IR) community apparently doesn't think much of query-independent evidence, which leaves them in a bit of a bind when it comes to explaining how it is that search engines like Google work so well. (Craswell recounted that users of search facilities he'd been involved in developing complained that it didn't return results which were enough like Google's....) Instead, the IR people prefer to use only measures of `relevance'; that is, the quality of the match between the query and document text.

One argument for why Google is a more useful search engine is that it tends to return home pages. How does it do this? The normal argument is that measures like PageRank favour pages with `authority' -- that is, those which are heavily linked; home pages tend to be heavily linked-to. Actually, it turns out that in a slightly contrived home-page finding exercise it's sufficient to bias search results in favour of short URLs, but this isn't good enough for real use.

To investigate these ideas further, Craswell decided to try learning from `resource lists'; that is, data from directories such as Yahoo or DMOZ. The idea here was to compare the results of a conventional search engine on some corpus with the pages listed for that topic by a human editor, on the basis that the human-listed pages would be in some sense the most useful. Further, it can probably be assumed that the audiences for a directory service is similar to that for a search engine.

These experiments were done with a few million pages from the US and Australian governments, and some more from Australian and UK research sites; the directory data were taken from Yahoo and DMOZ. Out of about a million US government pages, about 2,000 were listed in the directories.

The results of the experiments were essentially that, by ranking search results by a linear combination of some query-independent rating and the results of the standard BM25 relevance measurement, it's possible to push the human-chosen sites from the directory up to the top of the search results. URL depth (number of dots in host name or number of elements in the path or the sum of both) doesn't work tremendously well, but URL length (in characters) works OK. (One interesting result was that short host names in .gov tended to be better results than long ones, but long host names in .ac.uk were better than short; this probably isn't very surprising when you think about it....)

Link-based methods worked better; Craswell showed two, one of which was simply `indegree' (number of links to this page from other pages in the corpus), and the other was some secret technology which he didn't tell us -- or Google -- about. Of course, on limited corpora like these, there was no need to worry about `spamming' of the search engine results, so Craswell was able to claim that indegree and PageRank were approximately equally useful measures. This is certainly not the real world!

The best results were obtained with about 75% weighting to BM25 and 25% to the link-counting measure; or with about 8% BM25 and 92% URL-length. The idea of choosing these weightings based on how specific -- or, easier, how long -- the query is, was also raised. The idea being that if I search for ``Microsoft' I probably want a highly-linked page such as the Microsoft home page, whereas if I search for something really detailed about an API call or application bug, I need a specific page, probably deep on the Microsoft site, which isn't likely to be highly linked-to. (One thing I notice about Google is that, for rather specific queries, it likes to return postings from archived mailing lists. I don't know whether this is because mailing list archives are heavily cross-linked, or simply because a substantial fraction of the technical discourse on the web is contained in mailing list archives....)

So, anyway, this was all very interesting. It's not really clear that it's useful or relevant, though. One thing to bear in mind is that lists like those on Yahoo or DMOZ are mostly compiled by human editors using Google anyway, so it probably shouldn't come as too much of a shock that a search engine which replicates some of the features of Google scores those pages highly. Another problem is that it's not really clear that the sites listed on directories are actually that useful; they're good for finding home pages, but for really specific queries, they're not typically very helpful. 'Course, it would have been a little blatant to try to match the experimental results against those that Google gives. The whole talk seemed to be a bit of an apologia for the conventional views held by the IR community: ``we have demonstrated that these techniques aren't any good, so how is it that they work so well in reality?''

Copyright (c) 2002 Chris Lightfoot; available under a Creative Commons License.